The audience is the most import factor to consider when thinking about marketing a Film/Short film. The reason why Audience is so important is because that is who your film is for. Audience is obviously a very big category and however i’m just going to be talking about the target audience in this post. When planing for our short film we thought a lot about are actual target audience. We decided that due to the fact that our short film contains no explicit content that it should be target at people of any age. However we thought a little bit more about this and we decided that due to the fact out story line is a little complicated that we should make our audience 12 and above; we thought this was an ideal age as they would be able to understand our plot.

Dart on Target and  People

Lost & Found is a film about a homeless man who is given a £6000 wedding ring by mistake, he then goes on a journey to find the woman an return the ring. We want our film to make the audience think. What would you do if you were put in the same situation. We needed to make sure that our target audience was old enough to understand the questions we we’re asking within the film and also to understand any messages being put across.


Bombay Sapphire

The Bombay Sapphire competition was a way for short film makers to showcase their creativity in a shot film a short film. The aim of this competition was to create a short film following a script which was provided by the people who created the competition. One of the things which I liked about this is that it proved that there were so many ways to be creative even when you have some sort of restrictions.

The winner of the competition was room 8. This short film was the best short film I’ve probably ever seen. it showed how much you can do with such a basic stimulus. The video was far better then any of the others and 100% deserved to win. Out of all of the videos shown this was the most creative, had the best effects and overall was just well planed and looked extremely professional.

The script they were given was quite short not really containing any obvious narrative which is why what they come up was really quite creative. When watching the other entries you could see that none of them were really similar. This again communicates how there are so many ways in which you can be creative.

All the short films we saw were really interesting and the majority of them contained some sort of plot twist at the end. This I took note of and when planning for our own short film we come up with our own twist of our original idea.


I made this video showing you a little glimpse of some of the forms of technology that I had used when it came to creating our final product. Firstly I used imovie to create the video, however when it came to both prelim and final task we had used Final cut pro, unfortunately i did not include any footage of final cut pro in my video. I’m going to take it back a little bit now before I start talking about technology used in the editing stage.

download (4)

The first piece of technology which we used was the camera. These were provided by the school and they came with a tripod. Although the school cameras have a decent quality we decided to use Omar’s camera and it had really good quality and some really cool features like depth of field and a ton of others. As well a visual quality being better on Omar’s camera the audio quality was a lot better, however this did not really make much of a difference to us because when it came to the editing stage we cut out a lot of the sound from most of the scenes. We also filmed behind the scenes footage which I have already posted, this also was done with a camera similar to Omar’s, “But how/where did you upload all of this extra footage Aaron?” well thats is a very good question mr/mrs/miss/ms and I’ll tell you now.

download (5) Yesss….. YouTube. we used youtube quite a lot at the beginning of the task. Even the short trailer that i made was uploaded on here using youtube. Going back to the beginning of the task we had made our own private youtube account which we all had access to. It was like our sand box where we would post all our little extras, bloopers and even little tutorials where we were showing you how we had made some of our props.

Now we can start to talk about the editing stage. The first thing I’m going to talk about is sound and soundtrack. When it came to sound there was a few things that I took time exploring and looking into. The first thing was a website which had a load of  royalty free music which was free to download. However with this we didn’t really use this for our final product. “So Aaron how did you get the music for your final piece?”, again another great question and I’ll tell you now just like before.


So basically…..I used garage band to design a soundtrack for Sti6ma. I did this from scratch using a keyboard. I really had a lot of fun doing this even though it was a little difficult. I have also made an individual post on my adventure using garage band so I’m not really going to bore you with any more information about it. Oh you have a another question….go for it, “Thanks Aaron umm I was just wondering how did you get the music which you made on garage band on to your film?” Well thats another great question. And the answer to that is iTunes. All i really had to do was save the music which I made on garage band on to iTunes as a ringtone and Bobs your Uncle we were able to put it onto our thriller opening.

“Well Aaron that all makes sense and you’ve told me quite a lot about what different technologies you have used, but you haven’t really told me much about what you have used to edit your film.”

Seen as you have been so patient i think it’s time I tell you now. So here we go.


Final Cut Pro…This is what we used when it came to the final edit stage. Here we added all sound effects, all transitions and all effects. There are many different programmes which you can use when it comes to the editing stage. Final Cut is the best that I have used so far but iMovie doesn’t come far off.


When making our thriller opening we had to consider demographics. This really included us looking at things like age, gender and social class.

Firstly our thriller had a BBFC rating of 15. this is because of the nature of the narrative but its mainly because that is the audience that we will market our product at. A reason why we think that 15 is an appropriate rating is that the cast of our thriller contained a 16 year old girl, also the story revolved around teenage girls being murdered. Also most films which have a similar narrative to Stigma are always marketed at young adults unless they are extremely gory. One of the main reasons for our choice in age rating is that our thriller film fits the criteria for the bbfc’s15 age rating. Our film will include explicit language, some violent scenes and brief scenes of sexual violence or verbal references to sexual violence.

Another group that our thriller looked at resides in gender. All of the characters featured within stigma are all females, and the story revolves around all of these females being killed. It is common for a killer to target women in a lot of horror/thriller films. When looking at characters in films females are often portrayed as weak and vulnerable, a killer always preys on the weak and vulnerable.

one of the main reasons that people watch Thrillers and Horrors is that they like fear. It sounds weird but people like the fear which you get from scary films as they now that in real life they are actually safe. An audience love to watch people on screen suffering as it makes them feel superior.



Our target audience was teens so one of the ways we had tried to target our audience was to post pictures of all our preparation on social media sites such as Instagram, Facebook and twitter. This is because the majority of users on these type of social network sites are around the 16-17 age mark. By promoting our Thriller on social media sites we will attract the specific crowd which we are after. In more recent years it is common for films to be advertised on social media sites. Youtube is a site where a lot of films are advertised no matter what genre they are.

To find out what our potential audience thought I went out and asked different types of people a set of questions.

The first person I asked was my Mum. I said “Mum, after watching the opening for stigma what do you think?”, my mums response was “yeah it looks really good”. After I asked my mum is it something she would go and watch in the cinema and she said “no not really, its more like something you young people would watch”. This was good as by young people my Mum meant people around the age of 16+ this meant us that Stigma had attracted the right type of audience. However just to be sure I had asked my friend (who is 17) the exact same questions and he said that our film looked really good and it’s the type of film he would take his mates along to see.


When looking at films from any genre there different groups and social classes which are presented. Within the thriller genre there are specific social groups we can talk about.

The first social group we can talk about is the male gender. The man plays a specific role within the thriller genre as do women. The man is usually the protagonist. In Thrillers there is usually some type of quest for the male protagonist, unlike in action films these quests are not usually fast paced and full of action. Vladimir Yakovlevich Propp was a Soviet folklorist who analysed Russian folk tales to break down and look at narrative elements and also characters.

His Theory:

  • The villain (struggles against the hero)
  • The donor (prepares the hero or gives the hero some magical object)
  • The (magical) helper (helps the hero in the quest)
  • The princess (person the hero marries, often sought for during the narrative)
  • The false hero (perceived as good character in beginning but emerges as evil)
  • The dispatcher (character who makes the lack known and sends the hero off)
  • The hero (AKA victim/seeker/paladin/WINNER, reacts to the donor, weds the princess)

This is theory can also apply to films within the thriller genre. An example of a film it does apply in is ‘The Matrix’. In the film the Matrix there is a clear Hero which is Neo, The Donor which is Morpheus, a villain which is Agent Smith, a dispatcher which is the oracle, a princess which is Trinity (despite the fact she is strong and can fight at some point of the film Neo has to SAVE her) and a false hero which is cypher. Although The Matrix is assisted by CGI and contains a lot of action, it still has some features of a psychological thriller.

Within our thriller however we didn’t really include Propp’s theory. Our main character was a female and she was the only character we really see within the piece apart from the girls in the flash backs who are already dead.

Some character types are not really mentioned in Propp’s theory, the one I’m going to be referring to is the Femme Fatal. A Femme Fatal is a woman who is often very beautiful and extremely seductive. Despite being extremely beautiful and seductive she will only ever looks out for herself, in most cases the femme fatal will die or be killed in the end. Some times the femme fatal will help the hero then betray him in some way.